6 Reasons to
Invest in Multifamily

Multifamily Investing 101
Multi family real estate continues to offer strong returns and low risks. Earn instant equity by obtaining discounted off market real estate by working with out team. However before you get started here are a few tips on why multifamily investing is considered one of the top investment strategies.

Learn the basics of multifamily investing with our quick investing guide. Below we explain the benefits and the beginner theory of commercial deal terminology. 


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Number 1

Cash flowing from day 1. Unlike traditional fix ‘n’ flips or ground-up new construction, you are receiving rent checks on the first of the month, every month.

As soon as you close on your purchase you are effectively realizing a positive return.  

Steady Income.

Profitability From
Day 1

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Number 2


Unlike single family homes, multifamily buildings are valued by the income they produce.


Therefore, incremental rent increases and reduction in expenses over time can lead to substantial “Forced Appreciation” in a very short timeframe. 

The value of land usually far exceeds the inflation rate keeping your assets hedged against overprinting of money by the government (quantitative easing).


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Value of Real Estate Increases Over Time 

Number 3


All off-market deals sourced by CitiPoint are below market price.


Unlike the stock market or other financial instruments where you are consigned to paying market price, real estate gives you the ability to buy-in below what the open market would pay.

Our clients consistently increase their net-worth on paper by 6-figures just by closing a deal.

Instant Equity.

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No Speculation Needed for Equity Gain

Number 4


One of the most powerful tools, when used correctly, is the ability to leverage.


With interest rates at historic lows, and with the ability to borrow up to 80% of the value of the property, multifamily investing is far more within reach of everyday investors than ever before.


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Full Control of Assets For a Fraction of Their Cost

Number 5


One of the most attractive aspects of multifamily investing is the ability to depreciate assets. The IRS allows you to write-off the value of the building spread across 39 years.

Depreciation is considered what’s called a “phantom loss” in where the actual losses are not real, except to the IRS. In lay terms, this means rental income can often be tax-free.


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Pay little to no taxes on cash flows.

Number 6


Economies of scale exponentially rise with more units. Apart from spreading your risk of vacancy among many tenants, instead of one in say a single family home rental, there are many other benefits to scaling.

For example, only having a single roof (albeit a bigger one) to maintain on an apartment building versus 12 individual roofs on a portfolio of single family homes. Property management, maintenance and leasing can also be streamlined.


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Build Mult Million Dollar Portfolios

Bringing it


Combine all 6 reasons and you've entered into a powerful wealth generation strategy. The best part? Citipoint can help you in each category. From deal sourcing to financing referrals to tax professionals we have a proven system that allows investors to invest in real estate with low downside risk.


Take the guesswork out of investing in properties and start working with Citipoint.

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Unlike single family homes which are valued by “comping” similar sold properties in the surrounding area, multifamily and commercial properties are valued by the INCOME they produce. This is a very simple concept, but can often seem overly complicated and confusing to outsiders not familiar with the income approach. Here’s our quick tutorial:


Income is referred to in the industry as NET OPERATING INCOME or NOI for short.



The next component is a sometimes confusing concept called CAPITALIZATION RATE or Cap Rate for short. Cap rate is effectively the ROI you can expect for an investment based on the value and income it produces. The math is not so important for now, but in practical terms think of Cap Rate as the risk profile of a certain asset class in a particular area. For example, a luxury multifamily property in an upscale neighborhood may command a 5% cap rate meaning at an at- market property will make 5% ROI. Similarly a less desirable asset such as a multifamily in a run-down, part of town may be trading at a 10% cap. Investors in these properties are generally more risk averse and want to be rewarded for taking on more risk, hence they demand a better return on their investment.


The equation for value is as follows



Why this is sometimes confusing is because a LOWER Cap Rate actually indicates a MORE desirable property and vice versa.


Okay now we’ve gone through the theory and math. Let’s look at why this method of valuating properties can be so powerful in growing wealth quickly. Let’s take an example:


You purchase a 12-unit multifamily property for $1,000,000. Each unit brings in $1,000 per month.


Gross income from rent is $144,000.

Total Expenses for the year including maintenance, property management, vacancies, property taxes, etc. is $60,000


Therefore NOI is $84,000


Since you have purchased the property at $1,000,000 – and using the cap rate formula, we get a cap rate of 8.4% (84,000/1,000,000).


Now the leases are coming up for renewal, you decide to raise rents a modest $50 per month, so that each unit is paying $1,050 per month. Your expenses have not changed with the rental increase so now your NOI is $91,200, an increase of $7,200 per year. A nice little bump.


But where the real magic of income valuation is when you value the property. An NOI of $91,200 at the same cap rate of 8.4% yields a valuation of $1,085,714. Just by increasing the rents by a modest $50/month has increased the value of the building by $85,000!

NOI = Gross Rents - Expenses

=   NOI / CAP Rate



=   Large Equity Gains


Net Operating Income – A key measure in the building’s value, NOI is a project’s annual income minus expenses


Capitalization Rate – A factor applied to a property’s NOI to give the property value. Lower cap rate indicates a more expensive (and likely nicer) property.


Commercial Property – Generally any property who’s sole purpose is to generate profit. This includes multifamily (5+ units), office, hotels and industrial spaces


Letter of Intent – Due to the complex nature of commercial contracts, Letter’s of Intent or LOI’s are typically used to lay out general terms of an agreement prior to signing a contract.


NNN Lease – Often pronounced as “Triple Net Lease”, this terminology is used in commercial office investments where the tenant pays for property taxes, common area maintenance and insurance for the building.


TI – Tenant Improvement. In commercial office space a “TI Allowance” is often given to a tenant to build out their suite to suit their needs. This is usually distributed as a $/SF number


Hard Earnest Money – Earnest Money becoming “hard” is a slang term describing the EM being non-refundable. This is typically after a due diligence period is complete before closing.


Common Area Maintenance – Often referred to as CAM, is an office term describing expenses related to upkeep of common areas such as hallways, bathrooms and other shared areas.


Debt Service Coverage Ratio – Mostly used by lenders, DSCR divides the monthly cashflow by the mortgage payment and is a good measure of risk and profitability of a deal.


Capital Expenditures – Often shortened to “CapEx”, are any larger expenses that add value and stay with the building (not maintenance items) such as a new roof, HVAC system or lobby renovation.


Class A Building – Class A buildings are typically in central downtown locations, modern with a stable, high end tenant base. They are typically purchased by institutional investors looking for a safe, yet modest return


Class B Building – Nicer building but typically outside of the most desirable locations and has a mid-range tenant base. They are typically purchased by syndicates and high net worth individuals with moderate returns.


Class C Building – Usually in less desirable areas, typically a lot older buildings with smaller and fluctuating tenant bases. They are often more suitable for smaller investors who are willing to take the risk for higher returns.